On quality products Stick spetsetiketki

In the Russian shops in October must be received goods marked with the State Quality Mark. If earlier on the "merits" of products and other goods can be found only on the site Roskachestva or read in the media, now this information can be found right on the label. Recall ANO "Russian quality system" (Roskachestvo) was established order of the Russian government last year for an independent study of quality goods on the shelves of Russian stores and issuance of the best domestic goods of Russian Quality Mark. Roskachestvo examine samples of the products, the certification procedure is free for manufacturers. For the year Roskachestvo has tested more than a thousand items of food and light industry, and only 45 of them, with specific manufacturers, received Quality Mark. This flour, pasta, ketchup, mayonnaise, vegetable oil, eggs, pickles, herring in oil, soft drinks, eggs, manufactured goods, and so on. To put a distinctive mark on the packaging and re-release of their producers took some time. But now everything is ready. First decals appear on the labels of vegetable oil and mayonnaise Belgorod producer and one of the red caviar Murmansk manufacturers. As explained in "Rossiyskaya Gazeta" in Roskachestve, when, for example, studied mayonnaise and ketchup, on the analysis took 80 major brands of goods of domestic production. This is the most popular among Russians sauces brands, including large multinational and local brands of different regions of Russia. But it is worth noting some of the major brands have already localized in Russia and also received the Russian Quality Mark. As the deputy head of Ilya Roskachestva Loev, mayonnaise, which received Quality Mark, it is made from 100% natural ingredients, has a low total acidity, a stable emulsion and increased density. The standard also does not allow the use of artificial preservatives. When the quality mark on the labels of products does not need to rise in price, there is no point in raising their prices, according to the Roskachestve. International experience suggests an increase in sales of these products by 20-60%, so manufacturers have the opportunity to capitalize on the growth in sales volume, and not by raising prices. Since October, the goods with the quality mark will occupy a special place in major retail chains and are always in sight. Roskachestvo developing a promo campaign for their promotion, it is planned to spend up to 15 million rubles. Money allocated from the federal budget. Implementation of the project will bring additional traffic to retail chains and increase the sale of high-quality domestic products. Previously, there were no such shares in Russia. The campaign will run until December. Pass it will be in hypermarkets, supermarkets and convenience stores. Roskachestvo also launched a cooperation project with the regions. He suggests further inclusion in the study of local products that will allow small and medium businesses to enter new markets.